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The Firefly team

Robin Bennett, Commercial Director
Robin is an author and entrepreneur who has written several books for children. He has also written books on the swashbuckling world of business. His documentary Fantastic Britain, about the British obsession with magic and folklore, won best foreign feature at the Hollywood International Independent Documentary Awards. Aged 21 he was all set to become a cavalry officer and aged 21 and a half, he found himself working as an assistant grave digger in South London wondering where it had all gone wrong. He went on and founded The Bennett Group, aged 23, and since then has gone on to start and run over a dozen successful businesses in a variety of areas from dog-sitting to cigars, translation to home tuition. The list is a bit exhausting. In 2003 Robin was recognised in Who’s Who as one of the UK’s most successful business initiators.
Favourite children's books:


I pretty much lived outside until the age of 11 and was illiterate to all intents. My own reading career started with leafing through my mum’s old copies of Country Life and the romance stories in the back of The Lady. Armed with a thorough knowledge of the upper-end housing market and flawed, yet terribly attractive men, I moved on to fiction and have never looked back. Danny the Champion of the World spoke to me on virtually every level.

Penny Thomas, Publisher

Penny has always been a compulsive reader and was never out of the library at school or in Harpenden, Herts, where she grew up. She took a degree in English Language and Literature at Keble 
College, Oxford, and worked as an editorial assistant in London before moving to Cardiff to train as a journalist in 1988.
 After fourteen years in regional journalism, and two kids, she took a proofreading course and realised publishing was for her.
 She has since freelanced for many great presses and was fiction editor for literary publisher Seren Books for 11 years. She never got over that early love of books, so Firefly is a long-cherished ambition. Books for children and
 teenagers have moved on since those dark ages of course, although classics remain, but she is determined that Firefly
 books will inspire readers in just the same way. 

Favourite children’s books:

Way way too many to mention, but one favourite was A Little White Horse by Elizabeth Goudge. There was a copy in the local library, with colour plates, that I had out on almost permanent loan, so nobody else nearby could have read it much. I thought I was alone in this until someone called JK something announced it had been her favourite book as a child too – making the rights that much harder to come by! It fed a love of countryside and magic, seahorses, turret rooms and salmon-pink geraniums...



Janet Thomas, Editor

Janet is a freelance editor and member of the Honno Management Committee. After studying English at UCL, she worked in children’s books in London for several years, before going freelance when she moved home to Wales. She loves the chance to work with writers and illustrators.


Favourite children’s books:

So many. I wanted to be Madeline by Ludwig Bemelman, I remember making up stories about all the characters at the edges of the pictures in Richard Scarry’s What do People do All Day? and I loved Jill Tomlinson’s The Owl Who was Afraid of the Dark. A bit older, I read and reread Watership Down and The Secret Garden and any Roald Dahl or adventure story I could get my hands on. But, then and now, I love almost everything. I think my favourite book is really whatever I’m going to read next.

Rebecca Lloyd, Assistant Editor
Originally from Bridgend, Rebecca read English at Pembroke College, Cambridge, before moving to London to work in publishing. She edited adult non-fiction and literary fiction for HarperCollins for several years, before moving back to Wales to bring up her three daughters. After running a small bookshop, she went back into publishing with Accent Press, setting up their young adult list, and is now Publisher at The Dome Press. She loves children’s and young adult books and is thrilled to be part of the Firefly team.
Favourite children’s books:
'I lived in books – they seemed more real than reality. Sometimes they still do. Special favourites growing up were The Silver Sword, The Weirdstone of Brisingamen, Tom’s Midnight Garden and all the Anne books. As a teenager, I loved Rumer Godden’s The Greengage Summer and everything by Daphne du Maurier. With my children, I’ve discovered books like Roald Dahl’s The Minpins, Andy Stanton’s Mr Gum series. I’m also a big Harry Potter fan.'
Megan Farr, Marketing and Publicity Manager
Passionate about promoting children's books and reading for pleasure, Megan has many years experience in a variety of PR, marketing and project manager roles both in publishing and for literature charities. Megan also works for Welsh indy publisher Graffeg and has previously worked for New Welsh Review, Literature Wales, BookTrust, Bonnier, Macmillan Children’s Books, Little Tiger Press and Barefoot Books. She lives in Penarth with her family, two goldfish and a very sweet cat called Pepsi.
Favourite children’s books:

I grew up on a diet of children's book classics given to me by my mum and I have continued reading children's books for most of my adult life both for work and to my own children. As a kid I used to obsessively read the Swallows and Amazons and Little House on the Prairie books over and over again, reenacting Nancy and Laura's adventures at every opportunity. I also loved the Moonintroll books, Winnie the Pooh, Alice in Wonderland, The Hobbit, The Lord of Rings, Treasure Island, the Narnia series, Willard Price's Adventure series, The Borrowers, the magic of the Carbonel books, everything by Roald Dahl and E Nesbit. I then moved on to the romance of the Anne of Green Gables series (Gilbert Blythe was my first book character crush) and the passion and drama of classics such as Oliver Twist and Wuthering Heights and the horror that Anne Frank's Diary exposed. Some of the best books I have read in the past 15 years have been children's books, including JunkHoles, Framed, The Graveyard Book, the Harry Potter series and anything written by Meg Rosoff, Patrick Ness and Eva Ibbotson ... I could go on and on!


Simone Greenwood, Administration Officer

Simone has been a keen reader since the days of the library van visiting her primary school in rural Cumbria, and would write out poems and sections of novels she loved, tracing the illustrations in to numerous notebooks.  She pestered her teachers to read stories she had written at home – mostly about injured hedgehogs (she found one in a field once, and nursed it back to health). 

After a career as a primary school teacher, Simone dabbled in the world of micro-publishing with her company Burst  – and continues to support schools and community groups to create and publish stories through workshops and projects. She’s also been involved in delivering Arts Council Wales’ Creative Learning Through the Arts which is preparing schools for the Expressive Arts strand of the new curriculum for Wales. Simone lives in the Sirhowy Valley with her family and black pug Maggie. 
Favourite children’s books:
I devoured any book I could get my hands on, and was particularly drawn to fairy tales and magical stories such as The Faraway Tree by Enid Blyton. My childhood was sometimes far from idyllic, and I think these books helped me escape to other worlds. I also loved books with beautiful and intricate illustrations, such as the Brambley Hedge books by Jill Barklam, and the Flower Fairies books by Cicely Mary Barker. As an older child, I loved the Anne of Green Gable series, Roald Dahl’s Danny the Champion of the World, and The Land of Green Ginger by Noel Langley. My favourite books to read to my children were Andy Stanton’s Mr Gum series as we all laughed so much.

Board Members

Firefly's Commercial Director Robin Bennett, Director of Quarto Translations

Children's writer Malachy Doyle, author of over 100 children's books

Children's writer Catherine Fisher, author of Incarceron and many other great children's books

Rights and contracts supremo Nikki Griffiths

Author and editor Francesca Rhydderch (The Rice Paper Diaries)


Firefly Press is part-funded by the Welsh Books Council, and we are very grateful to them for their support!